As the statement that guest blogging is dead turned out to be totally untrue, many people started believing that it is a more than easy marketing solution, which does not require some more knowledge, education or skills. They thought that creating a few blogs and posting some articles on a mediocre level with links that are intrusive and annoying, is completely enough for the SEO and in only a couple of weeks they will be able to enjoy some impressive results. Well, they couldn’t be more deluded than this, because as the guest blogging is indeed not dead and is more useful than ever, it is still a tricky task that can be well-done almost by professionals only.
The first thing is its originality. Every article that is not 100% original is totally useless for SEO. However, not everybody can write a text, which will indirectly include some marketing and which will be on a high level as well. That is why you better not try doing it by yourself, but rely on one of those agencies which offer to write a post instead of you.
And as the article is all ready, an important thing to know is that its main goal must not be the link. It should come naturally and lightly and it must not be intrusive. I know that it is the most crucial part of this marketing method, but make sure that you won’t overdo.